Empowering wholesalers in the digital age
We help wholesalers navigate challenging market conditions, transform inefficient business models and create best-in-class digital solutions that set them apart from the competition.
The wholesale industry is evolving rapidly, and navigating its complexities requires more than just maintaining the status quo. It demands bold, strategic changes that address the industry’s three most pressing obstacles:
The market is saturated with extreme competition, further complicated by inflation and rising interest rates. This has resulted in stagnating growth, with major players experiencing a stagnant market development.
Many wholesalers still rely on analogue operating models that are often fine-tuned for manual, face-to-face selling, limiting their ability to compete in today’s digital marketplace. Legacy systems and outdated technology integrations hinder organisational efficiency and limit innovation.
In an increasingly competitive market, Generic products are no longer enough – innovation and differentiation must come from services and solutions that enhance the customer experience.
To successfully overcome these obstacles, achieving digital maturity is key.
By developing a robust digital strategy, leveraging the right technologies, and fostering a culture of innovation, wholesalers can unlock new efficiencies, differentiate themselves, and drive sustainable growth.
We work closely with our clients to set the right strategic direction and equip them with the technology and advisory needed to not only survive but thrive.
DIGITAL TRANSFORMATION FROM THE CORE
WHY DIGITAL MATURITY MATTERS
The data is clear: wholesalers with higher digital maturity are leading the industry. From driving revenue and profit growth to fostering innovation and customer loyalty, those that invest in digital transformation are the ones reaping the benefits.
net revenue growth reported by high-maturity companies.
of high-maturity companies increase sales from new products
of high-maturity companies increase customer lifetime value (CLV).
GETTING IN FRONT AND STAYING THERE
So, what are leading wholesalers doing right? The wholesalers that we’ve partnered with, who have successfully become digitally mature, share some common traits:
Their approach is holistic. They identify opportunities and put in place strategies and solutions to digitally transform their current business and market approach and at the same time look for opportunities to innovate and stand out from the crowd in the future. They rally their teams around a shared vision.
They adapt their organisational and operational structures to fully accommodate and support digital transformation. New business units are created, and traditional silos between are broken down to ensure seamless collaboration on digital opportunities. The results are clear. New service offerings and more seamless collaboration with customers and internal in their business.
They prioritise in-house competence development and collaborate with leading partners to ensure the application of best-in-class technology and ways of working. Benefits are realised when new revenue streams are generated, manual processes are automated and new service offerings are increasing customer loyalty.
Looking for more insights?
How can we help your business?
As a digital consultancy, we take a 360-degree view of the distribution industry to equip you for lasting success. Every day, we work diligently with our clients to turn the challenges of the post-pandemic era into commercial advantages. Our expertise spans six areas:
Play offence, not defence – and turn corporate strategy into digitally fuelled growth paths. Building a strategy that focuses on avoiding disruption is essential if you want to build resilience and elevate your business.
The strongest teams create the clearest roadmaps. We help you unlock your digital growth potential by connecting the challenges of today with the digital solutions of tomorrow. We analyse markets, customers and competition to tailor your growth path and refine market entry strategies for a scalable and competitive advantage.
Personalisation is everything. To enhance the customer experience, you need to understand your customers deeply. A great solution not only looks at customer behaviour today but also anticipates their needs for tomorrow.
We help distributors shape innovations in personalised, digital and sustainable products and services. By working with us, you can achieve world-class customer experiences that address pain points, ensure seamless interactions across channels and drive engagement and revenue with impactful designs.
Learn more about our experience services →
Building the digital solutions of tomorrow is only part of the journey. Getting people and organisations onboard is paramount for a successful digital business transformation. But which roles do you need? And how do you ensure efficiency?
We’re here to assist you in aligning processes, competencies and operational models to the new digital reality. If you are to offer the desired customer experience, it’s pivotal that your sales, IT, logistics and customer service departments work closely together across the value chain.
Learn more about our advisory & architecture services →
Technology is the backbone of any digital business transformation. However, rather than feeling free and flexible to pursue their most important business objectives, distributors sometimes feel constrained by the solutions they choose.
Building best-in-class, scalable solutions and picking excellent platforms are key to creating organisational breathing space – and the ideal circumstances for growth. We help you find the platforms and technologies that will support growth, efficiency, data structure and first-class customer experiences across all touchpoints.
Learn more about our platforms & engineering services →
Data and customer insights empower informed decision-making and have the potential to supercharge marketing and sales with sophisticated and actionable insights.
Through data and insights, we help our clients optimise marketing and sales. Once the right foundation is in place, we build the most value-generating solutions on top of it. With a deep understanding of you and your customers, our tailored strategies will foster innovation and loyalty, guiding you towards competitive advantages.
Learn more about our data-driven marketing services →
Want to talk to an industry expert?
Reach out to Mads. He’s ready to start exploring your possibilities.
